HALIFAX, Nova Scotia: C100, a nonprofit organization connecting Canadian entrepreneurs with influential Canadian business leaders in Silicon Valley, has named Halifax-based Athletigen Technologies as one of the “most promising companies in Canada,” inviting the company to attend 48 Hrs in the Valley.

C100’s goal with this event is to help selected Canadian companies succeed on the global stage by bringing them to Silicon Valley for 48 hours of mentorship, networking opportunities, investor meetings, and access to C100’s network.

There were hundreds of applications to attend 48 Hrs in the Valley from companies all across Canada. Athletigen Technologies was the only Atlantic Canadian company selected.

“It’s an honour to be accepted into this program, it’s a testament to all of the support we have received from Atlantic Canada and to the Athletigen team’s commitment and hard work,” said Athletigen CEO Dr. Jeremy Koenig. “The opportunity offered by C100 with 48Hrs in the Valley can’t be replicated anywhere else. It’s an invaluable experience and an awesome initiative that’s helping foster Canadian innovation. The timing couldn’t be better as Athletigen looks to scale its product offering and enter new markets.”

Athletigen is a company focused on creating the largest clean-technology leap in sport history by equipping world-class athletes and coaches with the tools and knowledge necessary to leverage their DNA for athletic performance optimization. They’re at the forefront of the budding sports genetics market and recently announced the launch of their DNA analysis services for the public and has stated that their flagship application, Iristm, is expected to launch publicly later in 2017.


CEO Dr. Jeremy Koenig


“We can’t wait to get down to San Francisco and represent Atlantic Canadian innovation. Our region has so much to offer and the entrepreneurial infrastructure is getting better and stronger all the time,” said Dr. Koenig.

“48Hrs in the Valley will help Athletigen position itself for a rapid and wide expansion. We’ve been working steadily since 2014 and we’re now on the cusp of some pretty exciting product developments. This opportunity will be invaluable insofar as developing partnerships and widening our investment portfolio as we move forward.”

C100 announced the 21 companies chosen to attend 48Hrs in the Valley on April 25, 2017. The event takes place on June 20, wrapping up on June 21.


This year’s group of companies chosen to attend 48 Hrs in the Valley. Photo: C100


Last year’s 48 Hrs in the Valley saw participant companies attend more than 76 investor meetings. C100 also reports that during last year’s event, 37 mentor relationships were formed between companies and Silicon Valley experts across multiple industries.

Media contact: media@athletigen.com

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